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ABOUT AARON
Hi, I'm Aaron. I help established businesses figure out where AI and automation make sense — and turn the right opportunities into practical solutions.
I’ve spent more than 20 years leading software engineering teams, serving as a Vice President, Senior Director, and Director of Software Engineering. Today, I bring that experience directly to business owners and leadership teams who want practical help evaluating AI and automation — without having to build an internal technology team.
Why I started PPF Success
For most of my career, I worked inside companies with dedicated engineering teams and the resources to turn ideas into working technology. Established businesses often face the same pressure to improve—but with far less time and technical support to determine what’s actually worth pursuing.
As AI and automation became more capable and accessible, I saw an opportunity to bring that experience directly to business owners and leadership teams—practically, personally, and without requiring them to build a technology organization of their own.
That became PPF Success: a way for me to work directly with businesses, understand where technology can make a meaningful difference, and help turn the right opportunities into something useful.
The way I approach that work is shaped by three principles I’ve carried with me for years.
Positivity. Patience. Focus.

Positivity
Approaching the problem believing there’s a useful way forward, even when the first idea isn’t right.
Patience
Taking the time to understand the business, the people, and the details before rushing toward a solution.


Focus
Keeping the work tied to the outcome we’re trying to improve instead of getting distracted by every new tool or possibility.
That’s how I want working with PPF Success to feel, too—thoughtful, practical, and centered on what will genuinely help the business.
What working with me looks like
When you work with PPF Success, you work directly with me. I’m the person learning about your business, helping shape the direction, and staying close to the work when we decide there’s something worth pursuing.
That direct involvement helps me keep the details connected — what you’re trying to improve, how the work actually happens, and what the technology needs to do to be useful.
I’ve intentionally kept PPF Success personal. My goal is for you to know who you’re working with, be able to ask questions in plain English, and understand why we’re making the decisions we make.

If that sounds like the kind of working relationship you’re looking for, the easiest place to start is a conversation.
